We bring extensive experience in international trade, cross‑border business development, and hands‑on commercial execution, supported by strong cross‑cultural communication skills and deep local market insight. Our background spans B2B, B2C, FMCG, and technology‑driven business models, including SaaS and Financial Services, enabling us to operate effectively across a broad range of industries and commercial structures.

We have worked with companies across SaaS and digital platforms, FMCG and branded consumer products, and financial services and advisory‑driven environments each with distinct go‑to‑market requirements and sales dynamics. This breadth of experience allows us to support both complex, enterprise‑level and regulated sales models, as well as high‑volume, consumer‑oriented and fast‑moving markets. Across all engagements, our focus remains consistent: turning strategy into execution, building commercial traction, and creating scalable, sustainable growth in new markets.

Conrad Trading Group operates as a pragmatic, results‑driven partner, combining local market knowledge with an international perspective to help companies establish and grow durable commercial positions across Europe.

We support companies and enterprises in entering, establishing, and scaling successfully in new markets, with a clear focus on turning market entry into long‑term, profitable growth platforms. Our work goes beyond initial launch activities—ensuring that commercial foundations are strong, scalable, and built to deliver sustainable results over time.

Conrad Trading Group has a strong and proven track record in:

• Launching new businesses and brands in new markets, from initial validation to first revenue
• Expanding existing product and service portfolios, adapting offerings to local market conditions and customer expectations
• Building early commercial traction through structured go‑to‑market execution
• Designing and implementing scalable commercial structures that support continued growth

Our experience is particularly strong within European and Nordic market entry, where success depends on a deep understanding of local market dynamics, customer behavior, regulatory frameworks, and competitive landscapes. We are accustomed to operating in complex, mature markets where trust, credibility, and local execution are critical to success.

By combining strategic planning with hands‑on commercial execution, we ensure that go‑to‑market strategies are not only well‑designed but also effectively implemented. This includes direct involvement in sales activities, channel and partner development, pipeline creation, and ongoing performance management—ensuring that strategy is translated into real sales, market traction, and a sustainable commercial presence.