Nordic Market Entry Consultancy
We help international companies establish and scale in the Nordic region through precise strategy, strong local insight, and hands-on commercial execution. Our approach delivers traction, pipeline, and measurable revenue — fast.
We embed your company locally, accelerate commercial traction, and build the foundation for long-term growth across the Nordic markets.
About Us
Conrad Trading Group is a market expansion and commercial execution partner supporting international companies entering and scaling in the Nordic region. Founded in 2015 and operating from Denmark and Portugal, we combine deep local market insight with a European execution footprint to help companies build strong and profitable market positions.
We bring senior leadership experience across Technology, Retail, B2B, and B2C markets. Our focus is straightforward: turn strategy into execution and execution into results.
We work as a pragmatic, results-driven partner — part consultant, part commercial operator — ensuring that every strategic decision is translated into measurable business impact.
01
We assess the market, define the right entry approach, and map the most efficient path from ambition to first revenue. This includes competitive analysis, buyer segmentation, pricing strategy, and go-to-market design tailored to the Nordic region.
02
Rather than committing to a costly local hire, we act as your embedded commercial representative — with senior-level execution, genuine local presence, and full accountability for results. You gain immediate market traction at a fraction of the overhead.
03
We take on direct commercial responsibility as your agent in the market — opening doors, building pipeline, engaging key accounts, and driving revenue on your behalf through a model that aligns our performance with yours.
04
Once traction is established, we help you build the structures to support continued growth — channel and partner development, CRM and pipeline management, and KPI-driven performance frameworks designed for long-term, scalable results.
Why Conrad Trading Group
25+ years of leadership and commercial execution across Nordic and European markets — delivering traction, pipeline, and revenue for companies that are serious about growth.
We deliver execution — not just advice. Our model is built around taking active commercial responsibility: we embed ourselves in your market, align our performance with yours, and stay accountable for results from the first week to the final contract.
We take responsibility for traction, pipeline, and revenue — not just recommendations. Every engagement is structured around measurable outcomes from day one, and we stay embedded until results are delivered.
We operate with genuine local presence across Denmark, Sweden, Norway, and Finland. Nordic buyers are consensus-driven, trust takes time to build, and credibility must be earned — we know the culture, the key players, and the unwritten rules.
We bring experience across Technology, Retail, B2B, and B2C — each with distinct go-to-market models. This breadth means we adapt our approach to your specific market rather than applying a one-size-fits-all playbook.
Contact
Whether you are exploring the opportunity or ready to execute, we support the full journey — from strategy through to commercial results. Book a no-obligation consultation and let’s talk about what’s possible.
Jesper Frederiksen
Founder & CEO
Senior Growth & Commercial Consultant specialising in helping international companies enter and scale in the Nordic market. Jesper brings hands-on commercial execution combined with strategic direction — turning expansion plans into measurable results.
With professional experience across the United States, Switzerland and Portugal, he brings genuine cross-cultural understanding of what it takes for non-Nordic businesses to succeed in Northern Europe.
Over the years, Jesper has helped multiple companies enter the Nordic market from scratch — from early market assessment and go-to-market strategy through to customer acquisition, partnerships and revenue generation. He is experienced in building distributor and partner networks, securing long-cycle B2B contracts, and positioning products correctly for Nordic buyers.
His background spans B2B and B2C across technology, FMCG, lifestyle and recruitment-driven businesses. Known for being straightforward, reliable and focused on creating sustainable growth through action — not slide decks.
André Jensen
CRO
Danish business development professional with an MBA (Distinction) from Alliance Manchester Business School and over a decade of commercial success across technology, SaaS, IoT, energy, and professional services sectors. Based in Lisbon, André brings deep knowledge of Nordic and European markets combined with full professional fluency in Danish, English, Portuguese, and Spanish.
His background spans the full B2B commercial cycle — from pipeline generation and multi-stakeholder sales to contract negotiation and strategic account development. At Wirtek, he built a six-figure new business pipeline from scratch across three business units simultaneously, grew meeting volume by over 400% year-on-year, and closed enterprise deals across the energy and IoT sectors in European markets.
MEDDPICC certified with hands-on experience in complex enterprise sales cycles, partner development, and market entry across the Nordics, DACH, Benelux, and Iberia. André brings a structured, consultative approach to senior decision-makers — consistently positioning around measurable business value rather than product features.
Prior experience includes business development roles at Inscale A/S, international account management across Denmark and the Faroe Islands, and ten years in project management and operations with Rohde Nielsen, including co-founding the company's first regional office in Brazil.
Our Engagement Model
Every company enters a new market differently. Some need strategic groundwork first. Others are ready to execute immediately. Our engagement model is built around that reality — flexible enough to match where you are, structured enough to deliver results.
Our model is designed to bridge the gap between consulting and representation — ensuring that strategy, execution, and commercial accountability remain closely aligned.
We do not position ourselves as short-term advisors or transactional agents. Conrad Trading Group operates as a trusted, long-term commercial partner — staying involved until products, services, and partnerships are actively performing in the market.
Phase Model
Phase 01
Fast validation, segmentation, competitive mapping, positioning, and establishment of a real commercial base — built for action, not analysis.
Phase 02
Outbound sales execution, partner engagement, pipeline creation, and early revenue — with tight control of KPIs, messaging, and performance at every step.
Phase 03
We design and establish scalable commercial structures, operational routines, and sales processes that support sustainable long-term growth — and a market position built to last.
References
Software, digital platforms, and product-led businesses entering Nordic enterprise and mid-market segments.
Outbound activation, pipeline growth, and scalable revenue programs for SaaS companies across Nordic markets.
Brand launches, distributor setup, and retail onboarding for FMCG and branded consumer products.
Category alignment, buyer engagement, and sell-through execution for retail and lifestyle brands.
Senior-level engagement and structured outreach for advisory firms and industrial solution providers.
Partner-led commercial structures, distributor evaluation, and channel development across Nordic markets.
Ready to explore what the Nordic market could mean for your business?